Thank you so much, Andy! I always start with sketches, of course, and then flesh out my ideas in Adobe Illustrator. I illustrate what I need to in there before exporting it to Photoshop for the more organic mask layers and textures. Essentially, I use Illustrator for the more controlled aspect of the piece and then bring it over to photoshop to "grunge it up". Sometimes I make it look like an aged poster, other times it's as simple as just a fibrous texture to break up the hard shapes. But it's always a good idea no matter what you do to give it some sort of grain texture to make it feel more organic and alive. A very digital image can really come to life it you give it imperfections.